This study is the culmination of a decade of work that began with the controversial article, "Fantasy and Rhetorical Vision," which was recently honored by the Speech Communication Association with the Charles H. Woolbert Research Award in recognition of "scholarship of exceptional originality and influence."
With the publication of this long-anticipated book, Bormann offers new insights into the development of American thought and the related social processes of intellectual history and small group communication as well as rhetorical criticism. To accomplish this he studies religious and reform speaking in the United States from the time of the Puritans to the Civil War.
Not attempting to survey all of the varied practices of preaching and reform speaking, he isolates, describes, and criticizes one rhetorical tradition, starting with the Puritan sermon and moving through the emergence of revivalism to the rise of the antislavery reform efforts and culminating in the speeches of Abraham Lincoln. He thereby presents for the first time an integrated and structured account of one rhetorical tradition in this country. Of perhaps equal interest to rhetorical critics are Bormann's research procedures as he presents the first book-length study to utilize fantasy theme analysis.