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The Focus Group Guidebook 0761908188 Book Cover

The Focus Group Guidebook

Edition Description

Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus...

Edition Details
Format:Paperback
Language:English
ISBN:0761908188
Format: Paperback
Condition:
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