The Flipchart Guide to Customer Advisory Boards, Volume 2: How to execute a world-class CAB meeting

By J. Michael Gospe Jr.

A Customer Advisory Board (CAB), council, or other executive forum is a strategy-level focus group consisting of a dozen or so of your most important customers. It acts as a sounding board for your leadership team to validate your business direction, test new product concepts, and ensure your company is in sync with your customers' business plans and priorities. Written for first-time CAB managers and others looking to refresh their CAB execution skills, this book provides an operations manual for bringing your CAB meetings to life. View the master timeline for producing successful CAB meetings Unlock the criteria for determining which customers to invite and how to invite them Discover how to build an agenda that will engage customers Review tips and tricks for working cross-organizationally to prepare effective content and presentations Know what to expect from a facilitator Learn how to share CAB feedback internally so your organization can take action Also, be sure to check out The Flipchart Guide to Customer Advisory Boards, Volume 1: Is your company ready?

• Format: Paperback
• Language: English
• ISBN: 1481921754
• ISBN13: 9781481921756
• Release Date: January 2013
• Publisher: CreateSpace Independent Publishing Platform
• Length: 114 Pages
• Weight: 0.40 lbs.
• Dimensions: 8.5" x 0.3" x 5.5"