The First 12 Weeks

By Dashiell Ford

Your first 90 days decide your real estate career. Here's the exact day-by-day system to survive them and thrive.

Roughly three out of four newly licensed real estate agents never make it to their second year. Not because they lacked talent - because nobody handed them a system for the only ninety days that actually matter: the first ones.

THE FIRST 12 WEEKS is the complete, self-contained action and accountability framework new agents wish someone had given them on day one. No coaching platform login, no monthly subscription, no external app required - everything you need is inside this book.

Inside, you'll find:

- A week-by-week roadmap from your very first Monday to day ninety, organized into four clear phases: Launch, Conversation Engine, Pipeline, and Momentum

- Daily and weekly activity targets for prospecting, lead generation, and follow-up - so you always know exactly what to do next

- Ready-to-use scripts for sphere-of-influence outreach, buyer and seller conversations, objection handling, negotiation, and referral asks

- A full accountability system: trackers, KPIs, and non-negotiables to keep you consistent even when motivation dips

- A dedicated mindset chapter on handling rejection, isolation, and the "slow middle" that quietly ends most new agents' careers

- Dozens of appendices covering financing basics, contracts, multiple-offer situations, open houses, door-knocking, market analysis, and building your next 90-day plan

What's inside isn't theory. It's the specific daily habits, conversations, and tracking structure that separate agents who build a real career from agents who quietly disappear after their license photo.

Perfect for brand-new agents in their first weeks, agents in their first two years looking for a reset, and team leaders or brokers who want a proven onboarding system to hand every new hire. As a bonus, the book includes a full 12-week quick-reference summary and a printable-style pre-launch checklist you can use to get organized before day one.

You don't need luck, charisma, or a rich sphere of influence to make it in this business. You need a system, and the discipline to run it. This book is the system.

• Format: Paperback
• Language: English
• ISBN: 7214895560
• ISBN13: 9787214895561
• Release Date: October 2026
• Publisher: Dashiell Ford
• Length: 118 Pages
• Weight: 0.37 lbs.
• Dimensions: 9.0" x 0.3" x 6.0"