The Fertile Ground Manual

By Ben Altadonna

Whether you have been a practicing doctor of chiropractic for decades or you have just opened your first practice, it is crucial that you learn the fertile ground techniques that will keep your practice flowing with new patients and referrals. In this book, chiropractic's marketing legend, Dr. Ben Altadonna, provides a step by step guide for doctors on how to successfully implement the most effective, time tested, fertile ground tools in chiropractic.By creating fertile ground you simply make it easy and virtually impossible for the patient not to say "yes" to you. Ultimately the time you spend creating fertile ground replaces the "trickery" and slick sales practices so many of us despise in the sales process. Slick and Trickery become obsolete when you've simply taken the time to simply satisfy the patient's needs and concerns every step along the way.

• Format: Paperback
• Language: English
• ISBN: 1461107008
• ISBN13: 9781461107002
• Release Date: January 2011
• Publisher: CreateSpace
• Length: 64 Pages
• Weight: 0.45 lbs.
• Dimensions: 10.0" x 0.1" x 8.0"