The Ferrari Playbook

By Sarah Westwood

Ferrari doesn't sell transportation. It sells strategic status-and collects a price premium for it.

LUXURY DEMAND: THE MARANELLO METHOD breaks down how elite brands engineer demand through standards, scarcity, and disciplined execution-and how you can apply the same mechanics to your brand, team, or product without relying on hype, discounts, or vanity metrics.

This edition is structured in two parts:

Part I - The Story (Enzo Ferrari)
A high-velocity narrative of the decisions, rivalries, and rituals that forged Maranello's myth-how a single-minded obsession became a management system, and how execution (not advertising) became the most powerful branding engine in the world.

Part II - The Method (The Playbook)
A practical field manual with checklists, KPIs, and a 30-day plan you can deploy immediately-built for founders, leaders, and brand builders who want margin, demand, and authority.

You'll learn how to:

Build non-negotiable standards customers can feelTurn scarcity into a system, not a stuntMeasure brand strength with price premium, retention, and demand signalsBalance an Emotional Icon with a Revenue WorkhorseConvert attention into loyalty, allocation discipline, and profit

Ferrari is the case study. The method is yours.

• Format: Paperback
• Language: English
• ISBN: B0FQ8XJH5V
• ISBN13: 9798232182151
• Release Date: September 2025
• Publisher: Sarah Westwood
• Length: 118 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"