In the Eighteenth-century, critics of capitalism denounced the growth of luxury and effeminacy; supporters applauded the increase of refinement and the improved status of women. This pioneering study explores the way the association of commerce and femininity permeated cultural production. It looks at the first use of a female author as an icon of modernity in the Athenian Mercury, and reappraises works by Elizabeth Singer Rowe, Mandeville, Defoe,...