According to industry research, nearly half of all salespeople are failing to hit their sales target and this number is increasing. This is a real issue in an industry where success is measured by positive sales results. Unlike other performance industries, salespeople are only rewarded for winning. There are no silver medals, no nominations and no runners up prize money!The salesperson must 'perform' every day and, with each client 'touch' being a performance situation, the salesperson is constantly under pressure to be at their best to avoid the negative impact of poor sales results. Each day of sales under-performance increases pressure. With increased pressure comes increased stress which, invariably, leads to a decline in performance. If we're to lay solid foundations and develop a firm base on which to build sales results, we need to find a way to deal with this pressure and stress.The Fearless Salesperson explores extensive and validated research on the topic of mental toughness and offers a process for developing mental toughness by which EVERY salesperson can move towards becoming a gold medal sales performer. It contains tools, tips and proven techniques for developing the emotional resilience and confidence needed to deliver sales results at a higher level based on the excellent academic research mentioned.To win the sales gold medal, we need to become fearless in our quest to achieve what's needed so that, instead of constantly looking up to the winner's rostrum, we can look down from it!
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