The Fat Firm: The Transformation of A Firm From Fat to Fit

By Stuart J. Murphy and Andris A. Zoltners

Yes, you can laugh your way to a better-running, leaner business. The Fat Firm proves it. Combining the talents of serious business, management, marketing, and learning experts--and one dynamite... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070443920
• ISBN13: 9780070443921
• Release Date: June 1997
• Publisher: McGraw-Hill
• Length: 280 Pages
• Weight: 1.34 lbs.
• Dimensions: 9.5" x 1.0" x 6.5"

Customer Reviews

Very funny

This book made me laugh out loud. The cartoons are excellent; I put some on my cube and people asked for copies. The text is pretty straightforward, but fixing these kind of business inefficiences is usually common sense. If more upper management read this book, everyone would be making a lot more money.

Change management at its best!

Change management at its best! A book full of good ideas how a fit company has to organize its business. In this book "fit" means to look what a customer wants and to spend the resources of a company in the right way. Every page has a cartoon about fat and fit companies. You'll see how companies spend money for status symbols, services and products that nobody needs. First you laugh about those cartoons, then you recognize that this is reality in many companies. This book shows the ways a firm can use resources, organize business processes and most important how to realize what the customer wants. The style of this book makes it easy to read and after the first pages you get so motivated to read the rest very fast. In my position as a change manger in a big company I used many ideas of this book for my own work. I can recommend this book for every person that is interested in business, customer orientation and change management.