The Fast Forward MBA in Business Communication

by Lauren Vicker and Ron Hein

The Fast Forward MBA in Business Communication brings you the information youneed when you need it most- now!This practical, easy-to-use guide gives you instant access to the cutting-edge ideas and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 047132731X
• Release Date: June 1999
• Publisher: Wiley
• Length: 248 Pages
• Weight: 0.83 lbs.
• Dimensions: 10.3" x 0.6" x 5.3"

Customer Reviews

Vicker and Hein Take Us Back to Business

"Fast Forward" is an excellent resource for people at any level in the business world. Vicker and Hein take us back to the basics and beyond. "Fast Forward" reminds document writers of some often overlooked basic guidelines while contributing a unique six-step writing and editing process. The six-step writing and editing process allows writers a conceptual framework that keeps them on task and focused. "Fast Forward" is easy to read cover to cover or as a quick reference guide. The authors offer their personal experience combined with additional research on a variety of business communication topics including memo writing, proposals, research, and presentation skills. Sample documents and chapter end points make "Fast Forward" an indispensable resource for college students and people in the business world. Buy the book, write great documents, get a promotion. "Tough Ideas Made Easy!"

Vicker and Hein Take Us Back to Business

Vicker and Hein's book, "The Fast Forward MBA in Business Communication" is a must have for business people in all levels of experience. "The Fast Forward" doesn't miss a step in modern business communication from basic memo writing to more advanced writing such as proposals and requests for proposals. This book is written in easy to understand language with charts, graphs, and plenty of sample documents that makes it extremely user friendly. It has a back to the basics approach that reminds even a frequent business document writer of some all-too-often overlooked ideas and concepts surrounding business communication. Especially useful is Vicker and Hein's revised four-step writing and editing process. Their addition creates a much needed six-step process that allows writers more thought and time during the crucial editing step. "Fast Forward" should find its place in business offices as a handbook and quick reference for business documents and other resources. It is also suitable for the college classroom. I used "Fast Forward" in a business communication course and it served as an excellent resource for my students. Vicker and Hein make tough ideas easy through excellent writing, lay-out and design. It is clear that they employed their six-step writing and editing process.