The Fashion Show Goes Live: Exclusive and Mediatized Performance

by Rebecca Halliday

Book Overview

Beginning with Alexander McQueen's infamous attempt to live stream his 2009 Plato's Atlantis collection on SHOWStudio, this book traces how digital and social media have disrupted social structures within the field of fashion, and transformed the way it is communicated and consumed. Analysing key case studies, from Chanel, Givenchy, Yeezy and Opening Cermony to interactive social media and 'see now buy now' campaigns from Burberry, Topshop...

• Format: Paperback
• Language: English
• ISBN: 1350226351
• ISBN13: 9781350226357
• Release Date: September 2023
• Publisher: Bloomsbury Visual Arts
• Length: 256 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"