The Farmer and The Hunter: A Real Estate Agent's Journey to PropTech Founder

By Eddie Lee

The Farmer and The Hunter
A Real Estate Agent's Journey to PropTech Founder

In Hong Kong, real estate is a blood sport. Every month, agents hear the same question: "How many deals did you close?"

Eddie Lee has lived both sides of the game. He built a fast-growing agency business, rode a market tailwind, expanded too quickly-and then watched everything collapse. Millions in debt. Payroll pressure. A brutal reset.

But instead of quitting, Eddie rebuilt from zero-this time with a different philosophy: stop chasing like a hunter, start cultivating like a farmer.

This book is not a "get rich fast" manual.
It's a field report from the climb-packed with hard lessons, practical frameworks, and a roadmap for anyone who wants sustainable success in a volatile market.

Inside, you'll learn: Why trust breaks in real estate (and why "fake listings" win), and what it takes to rebuild credibilityThe Hunter vs. Farmer mindset: transactional chasing vs. long-term compoundingHow to build your own "digital farmland" website + CRM + content that turns attention into repeatable leadsHow AI becomes a superpower plug-in-automating the "grunt work" so you can focus on trust, negotiation, and serviceTen lessons forged in failure-cash flow, expansion traps, incentives, and the discipline to keep building when momentum disappearsThe "Second Mountain" shift: from personal wins to building value for your clients, team, and industryWhether you're a real estate agent, agency owner, founder, or sales professional, this book will challenge how you think about growth-and show you how to build something that lasts.

Stop hunting. Start farming.

• Format: Paperback
• Language: English
• ISBN: B0GQPS3CKX
• ISBN13: 9798250045773
• Release Date: February 2026
• Publisher: Independently Published
• Length: 134 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"