The Fanciest Dive

by Christopher M. Byron

Book Overview

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0452259169
• ISBN13: 9780452259164
• Release Date: April 1987
• Publisher: Plume Books
• Length: 280 Pages
• Weight: 0.60 lbs.

Customer Reviews

Terrific story of an incredible bomb of a magazine

Christopher Byron is an excellent business writer, and in The Fanciest Dive he tells the HBS case study-worthy story of the $50 million failure of Time Inc's ill-fated TV-Cable Week. It is not to be missed, and 22 years later there are still ample lessons to be gleaned from the tale. Business readers will not be disappointed.