The Family Firm: Monarchy, Mass Media and the British Public, 1932-53

By Edward Owens

The Family Firm is the first major historical analysis of the way Buckingham Palace worked with the Church of England and the media to initiate a new public relations strategy in the period 1932-53. It argues that the monarchy's deliberate elevation of a more informal and vulnerable family-centred image strengthened the emotional connections that members of the public forged with the royals, and that the tightening of these bonds had a unifying effect on national life in the unstable years during and either side of the Second World War.

• Format: Hardcover
• Language: English
• ISBN: 1909646946
• ISBN13: 9781909646940
• Release Date: March 2020
• Publisher: University of London Press
• Length: 420 Pages
• Weight: 1.76 lbs.
• Dimensions: 1.0" x 6.1" x 9.2"