The Fall of PR & the Rise of Advertising

by Stefan Engeseth

Book Overview

Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 9163307774
• ISBN13: 9789163307775
• Release Date: June 2009
• Publisher: Engeseth Publishing
• Length: 206 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 5.0" x 8.0"