The Fake Factor: Why We Love Brands but Buy Fakes

By Sarah McCartney

In the world of fashion & luxury goods, the brand is king. As consumers, we are literally in love with brands. In fact, this desire to own brands is so strong now that we will even buy fakes to make... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 190487942X
• ISBN13: 9781904879428
• Release Date: January 2006
• Publisher: Cyan Communications
• Length: 224 Pages
• Weight: 0.65 lbs.
• Dimensions: 8.3" x 0.8" x 5.3"