The Failure Gap: The Leadership Manual for Bridging the Distance Between Expectations and Reality
What if the greatest threat to your business isn't the next cyberattack, outage, or disaster?
What if it's the confidence you have in your ability to survive it?
Every day, executives approve strategies, boards accept risk, and organizations invest millions in technologies they believe will protect their operations. Yet when real disruption occurs, many discover that their plans were built on assumptions instead of proven capability.
This hidden disconnect is what Alan Gin and Jeff Edwards call The Failure Gap(TM): the distance between executive confidence and operational reality.
In today's interconnected world, organizations no longer fail because of a single server outage or one successful cyberattack. They fail because leaders cannot see the dependencies, assumptions, and vulnerabilities that quietly accumulate beneath the surface until a single event exposes them all at once.
In The Failure Gap, the authors draw on decades of experience designing highly available systems, advising executive teams, and helping organizations navigate operational crises. They explain why traditional thinking around disaster recovery, backups, and business continuity is no longer enough, and why Business Availability(TM) has become the new leadership standard.
Inside you'll discover:
- Why backups and recovery plans often create a dangerous false sense of security.
- The concept of the Recovery Illusion(TM) and why recovering systems doesn't necessarily recover a business.
- How hidden dependencies silently increase operational risk.
- Why visibility is the foundation of every good executive decision.
- How leadership decisions, not technology alone, determine resilience.
- Practical frameworks for measuring organizational readiness before failure occurs.
- A new way to evaluate operational capability through the lens of the Failure Gap.
- How organizations can move from reactive recovery to proactive Business Availability(TM).
Unlike traditional books on disaster recovery or cybersecurity, The Failure Gap is written for leaders, not technicians. It translates complex operational concepts into practical business strategies that executives, consultants, board members, MSPs, risk professionals, and business owners can immediately apply.
This book is also the companion to the Failure Gap Assessment(TM), providing the strategic thinking behind a framework that helps organizations identify hidden operational risk, measure resilience, and prioritize improvements before a crisis exposes them.
Whether you're responsible for protecting a growing business, advising clients, leading technology teams, or governing enterprise risk, this book will change the way you think about resilience, leadership, and the promises your organization makes every day.
Because in the end, customers don't measure you by how well you recover.
They remember whether you kept your promise.
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