The Facebook Marketing Book

by Dan Zarrella, Alison Driscoll, Alison Zarrella, et al.

Book Overview

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious...

• Format: Paperback
• Language: English
• ISBN: 1449388485
• ISBN13: 9781449388485
• Release Date: February 2011
• Publisher: O'Reilly Media
• Length: 282 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.6" x 8.0" x 6.0"