The F2F Fundraising Playbook
Face-to-face fundraising isn't just a job - it's a skillset that can change your life.
Whether you're brand new to fundraising or already on the streets knocking doors and stopping passers-by, The F2F Fundraising Playbook is the most complete, practical, no-nonsense guide ever written for people who want to earn more, grow faster, and lead teams in the fundraising industry.
Written by industry professionals who have built and scaled high-performing fundraising teams across the UK, this book breaks down exactly how successful fundraisers think, act, and win - day in, day out.
No fluff. No hype. Just proven systems.
What You'll Learn Inside
How face-to-face fundraising really works
The psychology behind donor decisions
Street fundraising vs door-to-door - and how to master both
How to confidently approach strangers without fear
The exact structure of a high-converting fundraising conversation
How to handle objections calmly and professionally
Daily habits that top fundraisers use to stay consistent
How pay, bonuses, and progression actually work
How to move from fundraiser → team leader → office leader
How to build leadership skills that transfer to business and life
This playbook doesn't just teach you how to raise more money - it teaches you how to develop confidence, communication skills, resilience, and leadership that last long after the pitch ends.
Who This Book Is For
- New fundraisers who want a fast, confident start
- Experienced fundraisers who want to increase conversions
- Team leaders and managers building high-performance teams
- Anyone curious about a career in face-to-face sales or fundraising
- Entrepreneurs who want to master communication and influence
If you've ever wondered "How do top fundraisers make it look so easy?" - this book answers that question step by step.
Why This Book Is Different
Most fundraising guides talk around the job.
This one was written from inside the industry.
It shows you the mindset, standards, discipline, and systems used by award-winning fundraising teams - and how you can apply them immediately, whether you're on your first day or your fifth year.
This is the book many fundraisers wish they'd been given on day one.
Your Playbook Starts Now
If you're ready to:
- Earn more
- Speak with confidence
- Build leadership skills
- Create real career progression
- Become an authority in face-to-face fundraising
Then The F2F Fundraising Playbook is your next read.
Customer Reviews
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
