The Export Marketing Imperative

by Michael R. Czinkota and Ilkka A. Ronkainen

Increasing competition to boost revenues leave limited growth options for some companies, prompting many to turn towards international markets. This work walks readers through the entire exporting... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324222580
• ISBN13: 9780324222586
• Release Date: November 2004
• Publisher: South Western Educational Publishing
• Length: 252 Pages
• Weight: 1.16 lbs.
• Dimensions: 1.0" x 6.0" x 8.7"