The Experience Economy

By: Sun, Yingxue

Drawing from the intersection of economics and psychology, this volume explores how human needs evolve through experience and how those experiences form a powerful cycle shaping the modern economy. As consumers shift focus from basic survival to quality of life, " experience" has become a central factor in value creation and decision-making.

Author Sun Yingxue introduces a clear analytical framework for quantifying utility based on experience. Beyond theoretical models, the book offers practical insights from the telecommunications industry, detailing how smartphone app value is evaluated under experience-driven logic. It further addresses broader issues including emotional AI, corporate transformation, and the integration of virtual and real-world interactions, arguing for a new economics that incorporates the emotional and cognitive dimensions of human life.

• Format: Hardcover
• Language: English
• ISBN: 1487813589
• ISBN13: 9781487813581
• Release Date: August 2026
• Publisher: Royal Collins Publishing Company
• Length: 292 Pages