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Paperback The Experience Business: Why Price-Focused Businesses Fail and What Winners Do Instead Book

ISBN: 1781332622

ISBN13: 9781781332627

The Experience Business: Why Price-Focused Businesses Fail and What Winners Do Instead

How is it that some companies seem to be able to charge sky-high prices and 'get away with it' while their competitors struggle to get customers at any price and often end up discounting their way out of profitability and business?

The answer lies in The Experience Business.

When you read this book you'll understand:

The KEY DIFFERENCES between experience businesses and price-led businesses Why businesses need a set of rules...

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Format: Paperback

Condition: New

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