The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

by Tim Riesterer and Erik Peterson

Book Overview

Proven customer engagement approaches for winning in the most important moments driving profitability and growth--customer retention and expansion

Industry analysts report that up 70-80% of business growth comes from existing customers.

So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as...

• Format: Hardcover
• Language: English
• ISBN: 1260462757
• ISBN13: 9781260462753
• Release Date: February 2020
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 6.3" x 9.2"