Most founders spend years building something they never successfully exit. Not because the business isn't valuable - because it was never structured for a sale. When the time comes, the same things that made the business work are the same things that make it impossible to transfer.
The Exit closes that gap.
This is the practical guide to the full exit process for small and mid-sized business owners. It covers how to know when it's time, what exit-ready actually means and how to get there, what buyers are really paying for, how to clean up the financials and operations before scrutiny begins, and how to build the team that protects your interests through close.
You will learn the three types of exits and which fits your situation. How valuation actually works - and what drives your multiple up or down. How to negotiate without leaving money on the table. What due diligence will surface and how to survive it. And what happens to the founder on the other side of the transaction that nobody talks about.
Whether your exit is two years away or ten, the preparation starts now. The founders who exit well are not the ones who had the best business. They are the ones who built for transferability and planned deliberately.
The Exit is the book that shows you how.