The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model

By Kwang-Yong Shin

The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3642380905
• ISBN13: 9783642380907
• Release Date: June 2013
• Publisher: Springer
• Length: 148 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"