The Executive's Guide to Corporate Events & Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New

by Judy Allen

Book Overview

An industry expert shows readers how to get the best return on investment from corporate events

Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak...

• Format: Hardcover
• Language: English
• ISBN: 0470838485
• ISBN13: 9780470838488
• Release Date: January 2007
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.4" x 9.3"