The Executive Mentalist: Professional Lessons for Creating Memorable Corporate Presentations
Professional Lessons for Creating Memorable Corporate Presentations
Most books on mentalism teach tricks. This book teaches you how to build a career.
For more than forty years, Rick Allen has performed for corporations, associations, conventions, and business organizations across the United States. During that time, he discovered a simple truth:
Clients don't hire tricks. They hire results.
The Executive Mentalist is not another collection of methods or secret techniques. Instead, it reveals the professional thinking behind creating presentations that engage audiences, reinforce a client's message, and generate repeat bookings.
Drawing from thousands of real-world performances, Allen shares the lessons that transformed him from someone performing tricks into a trusted corporate entertainer.
Inside you'll discover how to:
Build a presentation that flows naturally from beginning to endChoose routines based on purpose rather than methodCreate stronger audience participation without embarrassing volunteersDevelop memorable openings and closings that audiences rememberBuild trust quickly with corporate audiencesIncrease audience energy and maintain momentumReinforce a client's meeting theme through entertainmentStructure routines that create lasting emotional impactThink like a professional presenter rather than a hobbyist performerEarn repeat business through professionalism, preparation, and relationshipsThroughout the book, Allen shares the routines, stories, and principles that have shaped his own career, along with practical "Rick's Tips," "Mistakes to Avoid," and "Rick's Rules" that can be applied immediately.
Whether you're an experienced mentalist, magician moving into the corporate market, keynote entertainer, or presenter looking to create more memorable experiences, The Executive Mentalist offers a blueprint for building presentations that clients value and audiences never forget.
This isn't a book about fooling people.
It's a book about serving audiences, supporting clients, and building a professional career-one presentation at a time.
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