The Executive Memo: A Guide to Persuasive Business Communications

By Sherry Sweetnam

Book Overview

Learn the 14 principles of communication and persuasion; 5 methods for getting started; how to write 2 to 3 times faster than you now do; and a quick method for outlining ideas. The author provides examples of how to organize a memo, sales letter, customer service letter, proposal and procedure. You'll see the difference between unedited and edited memos; acquire plus tips on how to edit, be edited, and what to do if you're over-edited. You'll learn how to say ''no'' on paper and the ''three messages of persuasion'' that grab any reader's attention.

• Format: Hardcover
• Language: English
• ISBN: 0471818267
• ISBN13: 9780471818267
• Release Date: August 1986
• Publisher: Wiley & Sons, Incorporated, John
• Length: 248 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.0" x 7.8" x 9.6"

Customer Reviews

Get thee to a used-book store, go!

It's a shame this book is out of print, because it is one of the best I've seen at addressing the processes and products of writing at work. If you see one at a garage sale, on-line auction, or a colleague's office, get your hands on it! It's insightful, concise and fun to read, and following Sherry's advice will make you a better writer.