The Evolution of New Markets

By P.A. Geroski

How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? This book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions.

• Format: Hardcover
• Language: English
• ISBN: 0199248893
• ISBN13: 9780199248896
• Release Date: June 2003
• Publisher: OUP Oxford
• Length: 236 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 5.4" x 9.0"