Evolution of Media

By Noll, A. Michael Noll, A. Michael, A. Michael Noll, Michael A. Noll

Book Overview

A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.

• Format: Paperback
• Language: English
• ISBN: 0742554821
• ISBN13: 9780742554825
• Release Date: December 2006
• Publisher: Rowman & Littlefield Publishers
• Length: 214 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.7" x 5.7" x 9.0"