The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

By Charles H. Patti and Philip J. Kitchen

Book Overview

This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world.

This book was published as a special issue of the Journal of Marketing Communications.

• Format: Paperback
• Language: English
• ISBN: 113800894X
• ISBN13: 9781138008946
• Release Date: August 2014
• Publisher: Routledge
• Length: 136 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.3" x 6.8" x 9.6"