
In a book perfect for readers of Charles Duhigg's The Power of Habit, David Eagleman's Incognito, and Leonard Mlodinow's Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments--sudden creative insights--explain how they happen, when we need them,...

"An incredible accomplishment"-The Wall Street Journal "Delicious"-Newsweek "An amazing book"-Steven Kotler, New York Times bestselling author of Last Tango in Cyberspace "An excellent title for those interested in neuroscience or creativity....The writing...


