The Ethical Leader: Why Doing the Right Thing Can Be the Key to Competitive Advantage

by Morgen Witzel

Ethical behavior in and by businesses is often seen as a bolt-on extra--something that is nice-to-do but not must-do. Morgen Witzel argues that by flipping this view--and making ethical behavior the cake and not just the icing--businesses can gain long-term competitive advantage.

Trust and respect among key stakeholder groups, especially employees and customers, cannot be overstated in their importance to an organization's success. Trust...

• Format: Hardcover
• Language: English
• ISBN: 1472956591
• ISBN13: 9781472956590
• Release Date: February 2019
• Publisher: Bloomsbury Business
• Length: 240 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.3" x 9.4"