"The Ethical Challenge" spricht erstmals das gegenwärtige Dilemma der Unternehmenswelt offen an, nämlich die mangelnde Unterstützung der Öffentlichkeit.
Der Band präsentiert Gedanken und Probleme von Top-Führungskräften sowie Erkenntnisse von Spitzenakademikern, die die neue Grundlage bilden für eine ethische Unternehmensführung.
Der Leser lernt von diesen Führungskräften, wie ethische Grundlagen entwickelt werden, wie diese in Geschäftsentscheidungen integriert werden, und wie man diese schlie lich umsetzt.
Anhand zahlreicher Beispiele wird anschaulich gezeigt, wie der Leser seine eigenen ethischen Herausforderungen durchdenken kann.
Mit Beiträgen von so bedeutenden Persönlichkeiten wie Jeffrey Immelt, CEO von General Electric, James Baker, ehemaliger US-Aussenminister, C.K. Prahalad, Bob Quinn und den Herausgebern dieses Bandes.
"We need smart, gutsy leaders with vision and integrity to get us through the minefields - leaders who can teach others to follow in their footsteps, hold firm to their values, and proliferate those norms across the organization." That is what Noel M Tichy and Andrew R McGill say in the introduction to this book. The book arose out of a Michigan Business School MBA course and conference, and it features chapters by a number of prominent business leaders responding particularly to the ethical issues arising from the Enron collapse. I normally find books with multiple authors to be difficult to read, so this one has been on my "unread" pile for several months. However, I was pleasantly surprised by how interesting almost every chapter was. Former US Secretary of State James A Baker has an interesting chapter on business ethics in skeptical times, reflecting that some executive compensation schemes are creating perverse incentives, and that esoteric accounting rules are an obstacle to simple honesty. General Electric CEO Jeffrey Immelt discusses how a CEO needs to be the moral leader of a company. James Hackett, CEO of Steelcase, provides a chapter which describes some significant ethical challenges which he has faced, and how he has communicated ethical values in his organisation. Eleanor Josaitis, executive director of Focus:HOPE, provides a brief chapter on the extraordinary work done by her organisation in serving the disadvantaged. All up, it is a book worth reading, although not in the "essential" category.
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