The Essential Marketing Handbook: All the Information You Need to Make the Right Marketing Decisions

By Ros Jay

Second revised edition of a sourcebook to provide statistics in one place for those involved in all aspects of marketing. Areas covered include: planning, research, budgeting, direct mail, database... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 027363108X
• ISBN13: 9780273631088
• Release Date: January 1998
• Publisher: Ft Pr
• Length: 356 Pages
• Weight: 1.00 lbs.
• Dimensions: 8.5" x 1.0" x 5.8"