The Essential Guide to Managing Corporate Crises: A Step-By-Step Handbook for Surviving Major Catastrophes

by Ian I. Mitroff, L. Katharine Harrington, Christine M. Pearson

Book Overview

Syringes allegedly found in cans of Pepsi, deaths from Jack-in-the-Box hamburgers, kickbacks from Honda dealers to corporate executives, racial discrimination by Dennys employees: a crisis can strike a firm at any time and no company is immune. But now, when disaster hits, managers can turn to The Essential Guide to Managing Corporate Crises. Enhanced with unique interactive software (for Macintosh) that can be used both as part of a training program...

• Format: Hardcover
• Language: English
• ISBN: 0195097440
• ISBN13: 9780195097443
• Release Date: May 1996
• Publisher: Oxford University Press, USA
• Length: 224 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.1" x 5.8" x 8.2"

Customer Reviews

outstanding primer

This was actually a textbook for my crisis communication course at a large western university. The book is an invaluable primer in the characteristics of corporate crises and the step-by-step methods needed to successfully emerge. All companies should have this book and prepare themselves for what to do when a crisis hits!