The Ernst & Young Business Plan Guide

By Patrick T. Pruitt, Jay M. Bornstein, Brian R. Ford, et al.

Book Overview

A complete and comprehensive, guide to putting together and presenting a business plan, featuring a complete sample plan drawn from real life. Takes the reader, step by step, through the components of a plan, with examples from the sample plan integrated throughout. Answers the question ''Why do a plan?'', and provides information on how the plan will be used by bankers, venture capitalists, etc. and how to present the plan to each group. Includes references to, and examples from, plans from the service sector as well as manufacturing. Drawing on Arthur Young's extensive experience in this area, treatment is authoritative and objective without being overly technical.

• Format: Hardcover
• Language: English
• ISBN: 0471858854
• ISBN13: 9780471858850
• Release Date: April 1987
• Publisher: Wiley & Sons, Incorporated, John
• Length: 208 Pages
• Weight: 1.00 lbs.

Customer Reviews

Excellent guide

The book includes all the necessary information about business plans, refers to the specific example and different aspects of start-up and existing business.

Great BP Book

This is a great book. Simple to the point advice about developing a business plan.

This book is my bible

This book says it all very concisely, no fluff. I've written three business plans with it. Read a chapter in the book, write a chapter of the plan. The examples are very good. I just hit $1MM in sales on my third try - I give this book a lot of credit for helping me get organized.

Well delivered information neatly and compactly written

I think this book does of a great job of succintly outlining the dos and donts of business plan writing. I also think that the example plan is most instructional. The only thing it could do better is to put in a sample business plan that is based on a services model, rather than a products model. It also could touch on the Internet as a special information resource.

Quick read, yet detailed.

If you're looking for something more than "Business Plans for Dummies" but don't need a textbook this is the book for you. Reads quickly, gives some pertinent details. A sample plan is used to illustrate components and the author comments on its strong and weak points.