The Entrepreneur's Guide to Advertising

by James R. Ogden and Scott Rarick

Book Overview

Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.

Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the...

• Format: Hardcover
• Language: English
• ISBN: 0313365822
• ISBN13: 9780313365829
• Release Date: December 2009
• Publisher: Praeger
• Length: 144 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.1" x 9.3"