The Enlightened Entrepreneur: A Spiritual Approach to Creating & Marketing a Company

By Grace Bulger

Book Overview

The Enlightened Entrepreneur is a unique guide for people who have or want to start their own business, offering a new approach to marketing as the discovery and expression of their company's spirit. Each facet of the process is examined and accompanied by practical information, business research, personal stories, and real-life examples. At the end of each section is a series of thought-provoking exercises, meditations, and visualizations, which will teach you how to conceptualize your new business or run an existing one with greater depth and clarity. In essence, it outlines the process for developing the tools necessary to effectively envision and market an enterprise in its highest integrity. Written by a successful entrepreneur who has consulted with enterprises ranging from one-person start-ups to Fortune 500 companies, the book is filled with practical exercises and real-life anecdotes to walk readers through every stage of envisioning and marketing an organization.

• Format: Paperback
• Language: English
• ISBN: B003H4RDKG
• ISBN13: 9781569245446
• Release Date: December 2001
• Publisher: Balance
• Length: 222 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.7" x 6.9" x 9.0"

Customer Reviews

A new perspective on business

The author of this book is intelligent and thoughtful in her approach to starting a business. This book is completely different than other books I have read on this topic. Instead of espousing the standard "so you're starting a business" rhetoric, Ms. Bulger helped me to evaluate my goals from a point of view that is more realistic for my particular life. She provides plenty of exercises to help you get through the planning steps of starting a business, and she has many other references that are quite helpful. I really liked this book and will continue to use it as a reference.

You Are The Essence of Your Business

This book was an excellent source for inspiration on many levels. It challenges the reader to think outside of the narrow path that the step-by-step business development plan suggests. The author provides insightful exercises for the reader to contemplate the desires behind a developing business idea. She also suggests as she believes that there is a greater power out there who has a hand on the successful and sometimes not so successful outcomes that should always be chalked up as learning lessons or blessings in life. It is an amazing and easy read that would be an excellent course requirement for any university business program.

How to be passionate and successful at the same time~

The Enlightened Entrepreneur, by Grace Bulger, is not your ordinary "how to" book. It starts with the simple premise of creating a business from the "inside out", from one's passions. Developing a business is not simple, but with Ms. Bulger's advise, insights and poignant questions, you can mold your passions into a successful business. From experience, I highly recommend her book.

An excellent blend of personal and business fufillment

The author has provided an excellent framework for examining one's goals and personal beliefs, and will help in creating a cohesive strategy to keep their life in balance. This book is a must read for anyone interested in starting up a business they feel passionate about.