The Enduring Strategic Brand: How Brand-Led Organisations Over-Perform Sustainably

By Luc Bardin, Clara Bardin, Elsa Bardin

Despite its transformational power, the Brand is rarely at the very core of an organisation's strategy. Meanwhile, disruption is the new normal - and business leaders are faced with spiralling... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1911583492
• ISBN13: 9781911583493
• Release Date: June 2017
• Publisher: Urbane Publications
• Length: 512 Pages
• Weight: 2.10 lbs.
• Dimensions: 1.3" x 6.4" x 9.3"