The End of Corporate Imperialism

by C.K. Prahalad and Kenneth G. Lieberthal

Book Overview

Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 163369528X
• ISBN13: 9781633695283
• Release Date: November 2008
• Publisher: Harvard Business Review Press
• Length: 74 Pages
• Weight: 0.12 lbs.
• Dimensions: 0.2" x 4.0" x 6.0"