The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications

by Allan C. Reddy

Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach...

• Format: Hardcover
• Language: English
• ISBN: 1567200729
• ISBN13: 9781567200720
• Release Date: July 1997
• Publisher: Praeger
• Length: 176 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.2" x 9.3"