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The Emergence of Modern Marketing
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The Emergence of Modern Marketing 0714683264 Book Cover

The Emergence of Modern Marketing

By
Edition Description

This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.

Edition Details
Format:Paperback
Language:English
ISBN:0714683264
Format: Paperback
Condition:
$
82.99
50 Available
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