The Emergence of Modern Marketing

By Andrew Godley

This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.

• Format: Paperback
• Language: English
• ISBN: 0714683264
• ISBN13: 9780714683263
• Release Date: January 2003
• Publisher: Routledge
• Length: 158 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.5" x 6.2" x 9.2"