The Effects of Social Media Advertising in China: Theory, Practices and Implications

By Changchun Xuan

The book aims to evaluate social media users' attitude towards social media advertising in mainland China.

• Format: Paperback
• Language: English
• ISBN: 1032316195
• ISBN13: 9781032316192
• Release Date: May 2024
• Publisher: Routledge
• Length: 134 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"