The Effects of an E-Commerce Revolution: Examining the Case of Amazon and Sears

By Hunter Hess

Sears was an iconic retailer in the United States for over a century. Beginning with a mail-order catalog platform, Sears became a household name by offering quality items at affordable prices. The Sears mail-order catalog allowed the company to send products to nearly every American household, whether it was located in a rural or urban area, but over time, the company entered the brick-and-mortar retail business and their massive stores quickly became anchor retailers for malls across the United States.
The success of Amazon.com, however, is attributed to killing "the most innovative retailer of all time" with a strategy of innovation. Amazon, however, has taken a similar strategy to Sears during its infancy, leaving reason to believe history could repeat itself, leading to an eventual replacement of E-commerce and potentially, Amazon.com.
In this book, Hunter Hess explores the full history of these two companies, determines weaknesses in the E-commerce business model, and examines today's trends and Amazon's strategy to determine if the company is doing enough to overcome the weaknesses of E-commerce, or if they are destined to experience the same tragic fate as Sears and be replaced by "the next big thing".

• Format: Paperback
• Language: English
• ISBN: 1071460501
• ISBN13: 9781071460504
• Release Date: June 2019
• Publisher: Independently Published
• Length: 66 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"