The Effectiveness of Online Customer Relationship Management Practices

By Jayaraman Munusamy

This book will provide an understanding of Customer Relationship Management (CRM), how it can improve the satisfaction among customers through online mechanism. Availability of internet have helped... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838396960
• ISBN13: 9783838396965
• Release Date: August 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 68 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"