The Effectiveness of Green Commercials: Influencing Behavioral Change

By Ashley Sitar

This book investigates the effectiveness of green commercials through evaluating and identifying which communication methods in the commercial influenced behavioral change; as well as analyzing how... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659114839
• ISBN13: 9783659114830
• Release Date: May 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 140 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"