The effect of Social Media on Relationship Marketing

By Timo de Wit

The goal of this study is to test what effects positive word of mouth has on relationship management. The relationship between customers and organizations has become a very popular topic recently.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659139262
• ISBN13: 9783659139260
• Release Date: June 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 64 Pages
• Weight: 0.23 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"