The effect of packaging on children's food consumption

By Clara de Valette

For several years now, the status of the child has evolved considerably, from a role of being of little value, subject to the will of his parents and working from an early age to help his family financially, to a role of prescriber and child king. With the evolution of mentalities, food manufacturers have measured the real interest of considering the child as a singular target that must absolutely be differentiated from other consumers. New products with attractive packaging, designed especially for children, have been created. Many brands have a mascot to develop the DNA of the brand and to create a real visual identity in order to create a strong and emotional bond with children. The subject of this study will be to analyze the influence that the presence of a character on the packaging can have on the consumption of healthy products among children. Does a character make children want to consume a healthy product?

• Format: Paperback
• Language: English
• ISBN: 6205985462
• ISBN13: 9786205985465
• Release Date: May 2023
• Publisher: Our Knowledge Publishing
• Length: 68 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"